Growing up in the ’90s and early 2000s, ask any child or teenager what their dream car is and the answer would be either a BMW or a Mercedes. This, because both brands have become synonymous with luxury, style and the feeling of owning something precious and premium over others.
And this is visible around us too. Walk across business districts like BKC (Mumbai) or DLF Phase 2 (Gurgaon) and you won’t fail to spot a sharply dressed person stepping out of a black or silver Mercedez-Benz, while the new money folks of MG Road (Chennai) or SBR (Ahmedabad), dressed in their Supremes love driving around in their sporty BMWs.
But, in this BMW vs Mercedes, which of the two brands is the better choice? Having worked on thousands of Mercs and BMWs, our experts at CarzSpa know more than a thing or two about these brands and hence we decided to break it down for you on what differentiates these two iconic brands, helping you make an informed decision in purchasing your dream car.
Table of contents
History of BMW vs Mercedes
The rivalry between BMW (Bayerische Motoren Werke AG or Bavarian Motor Works) and Mercedes-Benz is as old as time itself. Both brands emerged from the ashes of post-World War II Germany, each with a distinct vision for the future of automobiles.
BMW, initially known for its aircraft engines, transitioned into motorcycle and automobile production. The brand quickly gained recognition for its innovative engineering and performance-oriented vehicles. The iconic BMW logo, a blue and white propeller, pays homage to the company’s aviation heritage.
Mercedes-Benz, on the other hand, traces its roots to the Benz Patent Motorwagen, the world’s first automobile. The brand has consistently pushed the boundaries of automotive technology, introducing groundbreaking innovations like the diesel engine, the safety cell and the anti-lock braking system.
Over the decades, BMW and Mercedes-Benz have engaged in a fierce rivalry, each striving to outdo the other in terms of performance, luxury and innovation.
Types of Cars - Head to Head
Sedans
- BMW 3 Series vs. Mercedes-Benz C-Class: A classic rivalry, both offering sporty handling, luxurious interiors and advanced technology.
- BMW 5 Series vs. Mercedes-Benz E-Class: These executive sedans prioritise comfort, technology and a balance of performance and efficiency.
- BMW 7 Series vs. Mercedes-Benz S-Class: Flagship sedans that redefine luxury, offering cutting-edge technology, opulent interiors and serene driving experiences.
SUVs
- BMW X3 vs. Mercedes-Benz GLC: Compact luxury SUVs that blend style, practicality and performance.
- BMW X5 vs. Mercedes-Benz GLE: Mid-size luxury SUVs offering spacious interiors, advanced technology and off-road capabilities.
- BMW X7 vs. Mercedes-Benz GLS: Full-size luxury SUVs that combine opulence, comfort and impressive performance.
Sports Cars
BMW M Series (M3, M4, M5) vs. Mercedes-AMG (C63, E63, GT): High-performance models that deliver thrilling driving experiences, powerful engines and aggressive styling.
Luxury and Comfort
Both brands offer luxurious interiors with advanced technology features. However, BMW prioritises a sporty and driver-focused experience, while Mercedes-Benz focuses on a more luxurious and comfortable ride. The choice between the two ultimately depends on your personal preferences.
| Feature | BMW | Mercedes-Benz |
|---|---|---|
Interior Design | Sporty and driver-focused | Luxurious and elegant |
Material Quality | High-quality materials with a focus on performance | Premium materials with a focus on comfort and opulence |
Comfort Features | Sporty seating, firm suspension | Comfortable seating, soft suspension |
Expert Tip: When it comes to maintaining this luxury and comfort, always get your BMW or Merc a Deep Interior Cleaning with Leather Conditioning every 6 months at a professional detailing studio like CarzSpa
Safety and Reliability
While both BMW and Mercedes-Benz prioritise safety and reliability, Mercedes-Benz often leads the way with advanced safety features and a strong reputation for durability. However, BMW has made significant improvements in recent years and newer models are generally reliable.
| Feature | BMW | Mercedes-Benz |
|---|---|---|
Safety Ratings | Generally high safety ratings, often achieving 5-star ratings in Euro NCAP and IIHS tests | Consistently high safety ratings, often leading the industry with 5-star ratings in Euro NCAP and IIHS tests |
Driver Assistance Systems | Advanced driver-assistance systems like Active Cruise Control, Lane Departure Warning and Blind Spot Monitoring | Comprehensive suite of driver-assistance systems, including advanced features like Active Distance Assist DISTRONIC and Active Steering Assist |
Reliability | Improved reliability in recent years, especially in newer models | Strong reputation for reliability, known for longevity and durability |
Maintenance Costs | Can be higher than average, especially for older models | Generally higher maintenance costs compared to mainstream brands |
Design and Style
- Bold and Sporty: BMW’s design language emphasises dynamic lines, muscular proportions and a driver-focused cockpit.
- Elegant and Luxurious: Mercedes-Benz prioritises a more elegant and sophisticated design, with flowing lines and opulent interiors.
- Iconic Design Elements: Both brands have iconic design elements, such as BMW’s kidney grilles and Hofmeister kink and Mercedes-Benz’s three-pointed star and signature grille.
Ultimately, the choice between BMW and Mercedes-Benz comes down to personal preference. Both brands offer distinctive designs that cater to different tastes.
Price of Entry-level Models
Sedans
- BMW 3 Series: Starting price around ₹45 lakhs
- Mercedes-Benz C-Class: Starting price around ₹50 lakhs
SUVs
- BMW X1: Starting price around ₹40 lakhs
- Mercedes-Benz GLA: Starting price around ₹45 lakhs
Please note: Prices may vary depending on specific variants, options and dealership discounts. It’s recommended to check with local dealerships for the most accurate pricing information.
Ideal Buyer for Each Brand
The ideal buyer for BMW or Mercedes-Benz depends on individual preferences and lifestyle. Both brands offer a wide range of models to cater to different needs and desires.
BMW
- Performance Enthusiasts: BMW’s sporty and dynamic driving experience appeals to those who prioritise performance and handling.
- Tech-Savvy Individuals: BMW’s advanced technology and driver-assistance features attract tech-savvy buyers.
- Younger Demographic: The brand’s sporty image and innovative features appeal to a younger demographic.
Mercedes
- Luxury Seekers: Mercedes-Benz’s opulent interiors, advanced technology and comfortable ride appeal to those who prioritise luxury and comfort.
- Business Professionals: The brand’s strong reputation for reliability and safety makes it a popular choice for business professionals.
- Families: Mercedes-Benz offers a range of family-friendly SUVs with spacious interiors and advanced safety features.
Maintenance Costs
Both BMW and Mercedes-Benz are premium brands and as such, their maintenance costs can be higher than average. Factors such as the specific model, age of the vehicle and local service centre costs can influence maintenance expenses.
- Regular Servicing: Routine maintenance, including oil changes, filter replacements and tyre rotations, can cost anywhere from ₹20,000 to ₹40,000 per service.
- Major Repairs: Major repairs, such as engine or transmission overhauls, can be significantly more expensive, often exceeding ₹1 lakh.
Detailing and Protective Coatings
Getting regular detailing, ceramic coating or paint protection film (PPF) installed on your BMW or Merc can help maintain its appearance and protect its premium paint. Your BMW or Merc is not a toy, it was a dream fulfilled by you with your hard-earned money. For a luxury car that costs anywhere upwards of ₹50,00,000, you must get only the best brand in PPF, like Aegis PPF by CarzSpa. The cost of these services can vary depending on the size of the car and the specific treatments. For instnace, getting an Aegis Armor on an entry-level Merc or BMW sedan can cost around ₹1,00,000.
Resale Value
Both BMW and Mercedes-Benz are known for their strong resale value, especially in India. However, factors such as the model’s popularity, condition and mileage can impact resale value.
Factors Affecting Resale Value:
- Model popularity
- Vehicle condition
- Mileage
- Service History
- Latest model launches
It’s important to note that while both brands hold their value well, the actual resale value can vary depending on market conditions and individual circumstances.
Expert Tip: Maintain the original shine and depth of your car’s paint with a self-healing paint protection film (PPF) from a trusted brand like Aegis PPF by CarzSpa
An ideal way to ensure your BMW or Merc SUV or Sedan looks brand new for years with the same gloss and rich colour is to get a ceramic coating applied on the car and then for an additional layer of protection, install a specially formulated PPF Coating like CrystalShield Marvel on it.
Final Verdict
When we ran a poll at the CarzSpa HO, the office was split in half, with the millennial bunch cheering for the Mercedes, while the younger and more hip generation of GenZ siding with BMWs
If you prioritise a dynamic driving experience, performance and a sporty image, BMW is the way to go. The brand’s M-Performance models offer exhilarating performance and cutting-edge technology.
If you value luxury, comfort and a refined driving experience, Mercedes-Benz is the better choice. The brand’s S-Class and E-Class models are renowned for their opulent interiors, advanced technology and smooth ride quality.
However, it’s important to consider factors such as budget, maintenance costs and resale value. Researching specific models, taking test drives and consulting with automotive experts can help you make an informed decision.
Concluding thoughts
Ultimately, the best way to determine which brand is right for you is to research specific models, take test drives and consider your individual needs and preferences. By carefully evaluating factors such as performance, luxury, reliability and cost, you can make an informed decision that aligns with your lifestyle and driving style.
And don’t forget, no matter whether you go for a BMW or Mercedes, always protect from day 1 with the experts of paint protection and detailing, at CarzSpa Detailing Studios.
Frequently Asked Questions
The cost of PPF for a BMW depends on the car’s size and the specific PPF brand and model chosen. However, on average, it can range from ₹50,000 to ₹1,50,000.
2. How often should I get my luxury car detailed in India?
It’s recommended to get your luxury car detailed every 3-4 months to maintain its appearance and protect its paint.
3. Which brand of PPF is best?
Aegis PPF by CarzSpa is a top-quality PPF brand that offers excellent protection against scratches, chips and other damage.
4. Does BMW or Mercedes last longer?
Both BMW and Mercedes-Benz are known for their durability and longevity. However, proper maintenance and regular servicing can significantly impact the lifespan of these vehicles.
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