For an automobile enthusiast, a car goes beyond its basic utilitarian value of just serving as a means of transport. Not only do automobile enthusiasts have an undying passion for cars but also love anything associated with them, be it industry trends or car culture. They take great pleasure in truly appreciating and enjoying even the tiniest of details, that give the car its own personality.
Successful people preach that you should follow your passion. That if you do what you love, you will never work for another day! So if you are an auto enthusiast and are looking for automotive business opportunities and car related business ideas, let us introduce to the business of car detailing!
Let’s get started as we get into why a car detailing franchise business could be a lucrative business opportunity as you begin your entrepreneurial dreams!
Why Is Car Detailing On The Rise?
Needless to say, a car detailing franchise is a business that is already brimming with rewards. But they are about to increase multi-fold as India embraces a new and fast-approaching era. But what exactly is causing this change? And why exactly is detailing on the rise?
1. Huge Supply-Demand Gap
How can we best look at the gap between India’s detailing market as compared to the other car service outlets scattered across the country?
Well let’s look at it this way – there are around 30,000 wheel alignment and balancing stores around the country as compared to only 3,000 professional detailing studios! In more mature foreign markets, the ratio is more like 1:1 as opposed to India’s 10:1.
This makes it painfully apparent how there is a huge gap between the country’s actual demand for it versus the actual availability of these detailing stores.
Such gaps breed opportunity and when we consider how rapidly consumer awareness is increasing for detailing services in India, this gap will become even more apparent in the near future.
Hence, this is the right time to seize the opportunity to enter this business.
We live in a world where people don’t even like to take their hair over to a local barber, rather they seek out a refined and well-branded salon. Why is this? Well because they want to be assured that they are getting the best of the best.
In a world where people care so much for their hair, how much care and attention do you think people give to their cars? Well, as any car-lover would know – a lot!
2. Increased Purchasing Power
India is one of the largest economies in the world and is also home to one of the youngest populations. As the population continues to rise, and the IT revolution continues in full swing, the average age of car owners has decreased significantly.
The purchasing power of Indians is increasing and more and more people are purchasing cars. Therefore, cars are now not really a luxury they used to be some decades back.
Plus, cars are now being marketed to the up-and-coming younger generation, often in their 20s. This means cars are often the first major investments people make, and the love they have for their car often has no bounds!
Moreover, we see a tremendous increase in the number of years a car is being kept. People are spending money on coating and films so that they can preserve the life of their beloved cars.
3. Millennial having more understanding and propensity to spend on car needs
Detailing is something that will never just fade away. It is not a mere business that is hopping onto a trend, but one that will set the trend in the days to come. As the number of people willing to invest a good chunk of their savings into cars continues to rise, the number of people who wish to invest in grooming their car will increase proportionally!
Most cars these days are loaded with accessories, aren’t they? Gone are the days when people would spend money on revving up their cars by adding a magnificent sound system, or other refurbishments, to take the cars up a notch.
With an increase in limited edition cars rolling out from some of the top brands, people are now gravitating towards spending the same amount of money on preserving the “showroom finish” of their prized possessions, by investing in PPFs and ceramic coatings.
4. The Rise Of Ceramic Coatings And PPFs
To say that the innovation of Ceramic Coatings and PPFs is a game changer for the detailing industry is no understatement.
Well let’s look at it this way – car washes cost around 500 rupees; detailing jobs cost around 5000.
Now coatings can cost you anywhere between 25,000 to 50,000. Similarly, the cost of PPFs ranges upwards of 1 lakh. Now, you decide what you think would be more lucrative as a business owner!
We live in a world where people don’t even like to take their hair over to a local barber, rather they seek out a refined and well-branded salon. Why is this? Well because they want to be assured that they are getting the best of the best.
In a world where people care so much for their hair, how much care and attention do you think people give to their cars? Well, as any car-lover would know – a lot!
Needless to say, car enthusiasts tend to be quite meticulous and picky about their preferences, and spend money on ceramic coating or paint protection films, to ensure their car looks sleek, refined, and classy.
The modern consumer now better understands why they need to make the investment, how it will help them in the long run, and the fact that it keeps their beloved cars a lot safer than ever before.
This in turn makes the industry more lucrative than ever before, and as a result, it is no surprise that it is on the rise!
5. It’s a Future-Ready Opportunity!
Electric vehicles are something that has caused quite the wave abroad and they are slowly being brought into the Indian markets too. Well, this itself could be great news for car detailing franchise owners as it sets forth a whole new class of cars that require these services.
Considering that electric vehicles do not come cheap, people will want to ensure that they are kept blemish-free and are maintained in the best possible way.
If you were looking to get a car detailing franchise, then the time to act would be now! This way you can get a headstart and take the biggest possible bite out of the opportunity that is up for grabs.
Car Wash vs Car Detailing
Now is as good a time as any to clear up this confusion. Car Washing and Car Detailing are 2 very different verticals in the Car Care Industry.
Simply put, Car Detailing is the process of cleaning and reconditioning the exterior and the interior of your car. The goal of detailing is to restore the shine and gloss of your car’s paint surface and eliminate scratches, swirl marks, and dullness associated with everyday environmental damage.
A simple car wash on the outside and a basic vacuuming of the inside of your car will be superficial. Detailing goes deep into the cleaning and restoration process on the minute details of your automobile and ensures that every imperfection is corrected.
In the west, the car wash business might indeed be a booming one, but does the same hold true in India?
Well, just consider most people can get their car rinsed down by their watchman, household, or driver – every single day at a considerably lower cost than going to car wash outlets.
Moreover, it is done at the most comfortable location – their home!
On the other hand, the car detailing business includes a whole range of other services, techniques, and solutions, which require seasoned professionals, and as a result, provide a more in-demand and profitable business opportunity.
CarzSpa - The Power Of Network, Innovation, And Support
We are a community of likeminded people with deep knowledge and interest for car detailing. Love for cars and love for business keep us bonded since years. We truly believe in, “excellence ke pichhe bhago”.
With over 90+ Carzspa franchise studios across the country, 16+ years of experience, and continuous R&D efforts Carzspa is a company with an esteemed brand recall value. Some of the benefits provided here include marketing incentives to franchise partners, performance contests, and prizes.
Moreover, when you go with a CS detailing franchise you’ll receive end-to-end guidance from accomplished mentors. This includes helping you finalize a professional location, assisting you in making the perfect infra, helping you identify talent if required, setting up your HO and onsite training, and regularly shipping you the essentials that you will need!
The best part of all? The cost of a CarzSpa franchise is quite fair, especially considering that there is no franchise fee and it is a one-time investment.
There are no strings attached – no royalties, no revenue sharing schemes, or anything else of the sort. To sweeten the deal, you will be pleased to hear that most franchises generate around 4-5 lakhs in monthly revenue and CarzSpa predicts a 12-15 month return on investment period.
To find out more of the benefits of owning a CarzSpa detailing franchise you can get in touch and keep the conversation going at franchise@carzspa.in.
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